Sunja Care

Year
'24
Client
Sabrine O
Service
Brand Design
A hair care brand offering products designed for women who wear the hijab or who keep their hair covered.
© Sunja Care



Case
Sunja Care is a hair care brand offering products designed for women who wear the hijab or who keep their hair covered. The brand aims to restore a sense of recognition among its consumers. For this community, the very existence of the brand is seen as a major step forward, as, with their hair covered, the cosmetics industry acts as if they do not exist. The aim was to create something with which women who wear the hijab and all those who suffer from the side effects of having their hair constantly covered could immediately identify. Added to this is the desire to bring a touch of luxury.
Outcome
We went for a style reminiscent of oriental calligraphy, with clean, neat curves.